On the Record by Leadpages

April 2019
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Tue, 30 April 2019

Emerge from Your Comfort Zone with Kelly McCausey

Kelly McCausey shares the mindset shifts that blew the lid off her own business, how collaborating with her competition generates ripple effects and her favorite pathway to generating multiple streams of income.

For show notes, transcripts, and more, go to Leadpages.com/podcast.

Top Takeaways

Don’t let your comfort zone keep you from doing something amazing. Getting out of your comfort zone will help you learn about yourself, achieve new things, and make you more confident in who you are as a person.
Take partnerships seriously, even with your competition. Before you start a partnership, try out a collaborative project first.
Don’t let raising your prices for your product or business hold you back. When you provide value, you will also provide opportunities for your community to grow together.
Playing small keeps a lid on your audience, and does a disservice to them.
Think big tree vs. tending a fledgling orchard. Focus your efforts on a singular business that eventually (not immediately) has multiple branches.

Direct download: TLG011_1.mp3
Category:general -- posted at: 9:00am EDT

Tue, 23 April 2019

Unleash Your Deep Genius® with Nancy Marmolejo

Nancy Marmolejo shares a different perspective on what a "freedom lifestyle" really looks like, what she's reading to fuel her spiritual engine, and what she learned during challenging times that can help you persevere during your own.

For transcripts, show notes, and more, go to Leadpages.com/podcast

Nancy has an uncanny knack for getting her clients to discover their own Deep Genius® – a unique blend of purpose, passion, and prodigy that entrepreneurs and (and the companies they run) bring to the world. A former high school teacher, Nancy believes everyone's Deep Genius is their personal master key to making the difference you're here to make.

Top Takeaways

Take one step at a time, just because someone says you need to do something doesn’t mean it’s always right for your business or it might be better done at another time.
There is honor in working. Do what you love and don’t be fooled by others touting a 3-hour lazy lifestyle.
Find people who can hold you accountable. This might be accountability circles for small business owners. Take time to check in with each other, ask each other questions.
Don’t be afraid to ask for help during challenging times. Life is unpredictable. Asking for help can give you time and space to heal, and give you the ability to do your best work when you’re back in action.
Think of LinkedIn as a search engine. Consider the type of people you want to connect with and create your profile with the right keywords to make it easy for them to find you.

Direct download: TLG010.mp3
Category:general -- posted at: 9:30am EDT

Tue, 16 April 2019

Produce Your Own Success with Lou Bortone

Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an active parent to teenagers, and the tools he uses to accelerate the projects he and his clients work on.

Get the show transcripts and more at Leadpages.com/podcast.

Lou helps busy small business owners fully leverage and express themselves by using video marketing in authentic ways. A former marketing executive for radio and television, including with Fox Family (now ABC Family) and E! Entertainment, Lou’s consulted entrepreneurs with their video strategies and action plans since 2002.

Top Takeaways:

With today’s tech and resources, small business owners are essentially their own TV stations. Your role is producer, director, and actor of the shows you wish to make.
To be successful on camera, you don’t need to adopt some stranger’s persona – just be you.
With people sometimes watching 2 or 3 screens at the same time, it’s important to keep your videos short and attention-grabbing.
You don’t have to start from scratch. Use templates from services like Leadpages and Envato marketplace to get a head start on your marketing.
It’s awesome if everything you do is successful, but don’t be afraid to fail. Even Major League Baseball players are MVPs when they get hits less than 4 out of every 10 at-bats.

Direct download: TLG009.mp3
Category:general -- posted at: 9:30am EDT

Tue, 9 April 2019

Stay the Course with Julie Raich Diémé

Julie Raich Diémé shares how she was able to turn her own mindset challenges into solutions, realize the value she brings to her clients, and begin to cash in on her talents as an educator.

For show notes, transcripts, and more, visit Leadpages.com/podcast.

Julie is an online course consultant for health and wellness business owners. A linguist and educator by trade, Julie partners with her clients to develop digital programs that get students to the finish line.

Top Takeaways

Be resilient. You simply can’t give up after trying one thing that doesn’t work out.
Involve other people. Expanding and nurturing your business doesn’t have to be done alone. Asking for help or hiring someone to help around the house while you work can make all the difference.
Understand your audience. Match your product or service to the needs and skillsets of your students and customers. This way you can offer exactly what they’re hoping to receive in an easy, understandable, and timely fashion.
Make it easy for your students to take action. Online learning is all about taking action because action produces results. Don’t leave your audience guessing at every turn–– if you do, they won’t last long.
Make connections. Set aside time with others to fuel your journey. Sometimes all you need is a solid brainstorming session to get the creative juices flowing.

Direct download: TLG008.mp3
Category:general -- posted at: 9:30am EDT

Tue, 2 April 2019

Expand Your Global Reach Online with Jenn Cohen

Jenn Cohen shares the story of her entrepreneurial journey, including what held her back, who pushed her forward, and how she persists in order to impact more kids around the world as they pursue their college dreams.

For transcripts, show notes, and more, visit Leadpages.com/podcast

Jenn is the founder of LaunchPad Education. With a team of tutors, they provide personalized, 1-1 online SAT and ACT test prep to students with ADHD or other special learning needs.

After two decades in the world of in-person test-prep for high school students, Jenn decided to strike out on her own to develop an online tutoring business that serves teenagers who learn a little differently.

Top Takeaways

If you’ve developed skills at delivering a service in person, consider doing it online to a wider audience.
Pay attention to the encouragement coming from your inner circle.
Start building a team as your personal bandwidth diminishes, freeing up your time to do higher-leveraged activities for your business.
Test new marketing ideas with list-building/interest campaigns in Leadpages
Persist and prosper – probably in ways you can’t predict.

Direct download: TLG007.mp3
Category:general -- posted at: 9:30am EDT