In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confidence Activated business conference, as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a breast cancer survivor.

As a powerful coach, Rachel serves women who want to stop letting cultural norms and invisible obstacles get in their way of living amazing lives of impact and wealth. Our conversation digs into Rachel's own history and the lessons she's learned while pursuing dreams that others told her were impossible.

Show notes for this episode and more

Melissa Kwan is the founder of eWebinar, a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos. 

In this episode, Melissa shares her journey to nomadic entrepreneurship. She also discusses how creating a SaaS company is different from other types of businesses and what's working right now in the world of automated webinars. 

If you'd like to see how automated webinars could benefit your business, check out a demo of eWebinar. 

Show notes for this and previous episodes are here.

The Personal Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence. 

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. 

In part one, we explore Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More

The Business Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence. 

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. This is the second part of the interview.

In part one, we explored Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More

Krista Ripma is the co-founder of Authentic Audience, a boutique ad agency and digital marketing firm serving small businesses that specialize in self-care, self-love, and self-expression. 

In this episode of The Lead Generation, Krista shares her thoughts around advertising strategies, thinking about money as an energetic resource, and lessons learned throughout her journey to entrepreneurial success. 

Show notes and more

For many entrepreneurs, the ebb and flow of inconsistent income is normal. However, it doesn’t have to be that way. 

In this episode, Liam Austin shares his journey to discover predictable income through virtual events. You'll learn about Liam's early career as a professional athlete and high-performing sales leader, what makes for a successful virtual event, and how to gain more predictable income by what you do after your event wraps up.

Show notes and other episodes are available at Leadpages.com/podcast