1. When figuring out your niche, listen to people who are willing to pay for the solutions they’re searching for.
2. Just because you’re an expert, it doesn’t mean your first (or second) product is going to be a big hit. Expect revisions to be required. 
3. Blogging in 2019 is different than the “wonder years” before 2016. You can still be successful, but you need to blog about a very specific, narrow niche to get the right attention. 
4. When creating a lead magnet, think backward from the type of product or service that you offer, and use a very similar format. 
5. Defy expectations from audiences’ limiting beliefs. Provide value that surprises them. 

1. As you gain success in carrying out the activities of your business, you may get the opportunity to turn that success into a coaching business for others wanting to emulate your path. 
2. You'll move forward faster when you stop letting excuses get in your way, and when you realize you already have everything you need to grow.
3. Be honest with yourself about why you may be overcomplicating things. What are you trying to avoid? 
4. When opportunity knocks, be sure you have the space available to take advantage of it. 
5. Pick up the book "Unthink" to identify and reverse patterns you may have developed that are no longer serving you.
6. Be willing to be a work-in-progress. 

1. Serve first. Based on your own expertise, create content that truly serves people by solving the problems they are currently facing. Turn your best solution ideas into products and services that drive revenue.
2. You’ll encounter frustrations and setbacks as an entrepreneur. But you can lessen the severity of these by seeking feedback from key people in your life earlier, and asking talented people for help in areas that you’re not an expert. 
3. Don’t wait until some time in the future to start an email list. Start right away, even if you don’t quite know where your business is truly headed. 
4. Instead of trying to attain an impossible work/life balance, create your business in such a way that can bring your family closer together so their involvement can be higher, and their understanding of what you’re up to can be sincere.
5. When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea.
6. The product you currently (or will soon) offer is the start of a relationship, not the end.  

Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in marketing news including a juicy new announcement from Clay Collins about the state of the Leadpages board of directors.

Check out converted.com for info on, quite simply, the best marketing conference you'll find anywhere.

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and grow their businesses using Facebook, online courses, webinars, and more.

You can learn more about Amy, listen to her podcast, download her free cheat sheets, and just generally take advantage of all her valuable marketing knowledge by checking our her website at AmyPorterfield.com.

Also Mentioned: https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/lead... https://twitter.com/Leadpages https://plus.google.com/1078272476924...

This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest member of that board, David Cancel, the CEO at Drift.

They discuss the big news of David joining our board, along with some insights into the future of Leadpages and Drip, best practices for growing companies, both ours and yours - plus there’s a whole lot more.

Also Mentioned:
Hypergrowth Conference
https://www.eventbrite.com/e/hypergrowth-tickets-33292850813?aff=driftblog
Promo Code: leadpages

https://blog.drift.com/leadpages-case-study/

Once Sentence Persuasion
https://www.amazon.com/One-Sentence-Persuasion-Course-Bidding-ebook/dp/B00AAF5GJK/ref=asap_bc?ie=UTF8

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html

http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/

http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585/

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

The Content Qualities That Most Influence B2B Purchasing Behavior:
https://goo.gl/Azzp39

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing
https://goo.gl/CDqEvW

Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu
https://goo.gl/x4QFzy

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’s continued growth, and a roundtable discussion about all the ins and outs of A/B testing, with how to best approach it - we’re bringing you all that and more on this episode of ConversionCast!

Anna's News Item:
https://www.saastr.com/dustin-moskovitz-asana-fast-growth-mindful-business-video-transcript

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Liz's News Item:
http://www.adweek.com/digital/heres-one-way-that-snap-plans-to-make-mobile-revenue-outside-of-its-own-advertising/

Bob's News Item:
https://www.fool.com/investing/2017/08/01/amazoncoms-4-big-areas-of-investment.aspx

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest feature addition to their Analytics service, the troubles with influencer marketing, and more takeaways from this week in marketing news. Lastly, we’ll discuss the virtues and drawbacks of social selling, including who can do it, and when and how to sell on social.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Why Podcasts Are Popular (And 4 Content Lessons To Learn From Them)
https://goo.gl/ojqC6F

Why (Current) Influencer Marketing Doesn’t Work
https://goo.gl/4ZxHqm

Ask a question. Get answers in Google Analytics
https://goo.gl/L75fXD

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

In this week’s episode of the all new ConversionCast, our panel comes to you with latest and greatest in marketing news from around the world. We’ll be talking about the addition of Facebook’s new VR Spaces, the smashing success of Amazon’s Prime Day, and how to work their tactics into businesses of any size. Finally, we discuss the marketing “strategy” of going viral, and Josh, Liz, and Brandon weigh in on how to go viral, as well as whether or not we should even try to in the first place.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Three Lessons From Amazon's One-Day Event:
https://goo.gl/cji4EA

Live from Facebook Spaces: A New Way to Share VR with Friends:
http://bit.ly/2tIQPdg

Custom Dynamic Email is giving marketers and readers what they want: hyper personalized messages:
https://goo.gl/vNLg4i

Also Mentioned:

MailChimp’s “MailShrimp” Viral Video Campaign:
https://www.youtube.com/watch?v=VZvDv2-Zy3I

Chuck Testa’s Ojai Valley Taxidermy Viral Video:
https://www.youtube.com/watch?v=LJP1DphOWPs

ConversionCast is taking a new shape, and this bridge episode reveals the details of what's next. 

We take a trip down memory lane with the first 170+ episodes of the show, talk about what's next for Tim Paige, and introduce you to the new host of ConversionCast, Ryan Kopperud.

We also invite you to join the ConversionCast crew in Minneapolis for Converted.com—the third annual marketing conference from the Leadpages+Drip teams. 

Future episodes of the show continue to appear at ConversionCast.com in a video-based, in-studio show, featuring marketing news, roundtable discussions, and periodic guests.

Beth Varela closes this season sharing her wisdom of pre-recorded webinars to engage interested prospects that don't usually register... using automation tools, you can pre-record purposeful webinars that create a sense of urgency and offer great value.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Bob is on to share his wisdom about making the most of the time you put into your webinars by repurposing content. Since you already generated golden content, you should use it in other marketing channels too… and Bob will tell you how.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Tim Paige is solo, sharing his expertise (of hosting over 750 live webinars) of how and when to split test content and try new things on your webinar.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

We’re on with Zach Grove to talk about our paid social traffic strategy that gets webinar registration ads in front of people who are going to buy.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Bob Jenkins is back to disclose the powerful strategy that tripled revenue from replays. He's already emphasized the high-converting power of live webinars... but listen to these tips, because 60-75% of people simply won't show up when you're live.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

We’re back with content-writer-extraordinaire, Chuck Dolce, about having conversations with prospects based on the actions they’ve taken rather than a one-size-fits-all email flurry.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

A glimpse into the world of marketing automation and how we use Drip to automate pre-webinar outreach and post-webinar follow-up… in a highly personalized manner.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Webinar registrants opt-in because they want to hear what you have to say… So, Chuck Dolce is here with an engaging email series that gets them to actually show up.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Because webinar attendance drastically reduces the sales cycle and increases conversion, Bob Jenkins is back with inside information on how the Tiger Team revamped the webinar registration landing page to drive registration AND attendance.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Leadpages co-founder, Clay Collins, enlightens us on positioning offers - the ultimate strategy that drives 30-60% conversion rates from our webinars.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Continuing the discussion from the previous webinar, Bob Jenkins elaborates on the absolute fundamentals of creating a webinar that people stick around for.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

An in-depth look at how the Webinar "Tiger Team" at Leadpages revitalized webinars for a 30% bump in core metrics.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com