Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal. 

During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!

Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth. 

In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success. 

For the show, notes, transcripts, and more from this and other episodes, go to Leadpages.com/podcast.

If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren shares lessons she's learned as a startup founder and global traveler, marketing mistakes to avoid, and strategies for getting consistent clients.

For the show notes, transcripts, and resources mentioned in this and other episodes go to Leadpages.com/podcast. 

Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly episodes. He's captured much of his 20 plus years in the industry in his fourth book, The SaaS Playbook. 

In this episode, Rob digs into lessons he's learned as a father, husband, founder and investor, tips that will support your business growth in the months and years ahead.

Show notes, transcripts, and more available here. 

Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss. 

In this episode, Sherry shares her perspective and strategies for becoming a high achieving human up to cool things in our world. She also addresses how to avoid entrepreneurial burnout, and how to process grief and achievement within your personal and professional life. 

Get the transcripts and show notes for this episode: https://www.leadpages.com/blog/sherry-walling-living-a-brighter-life

Our guest this week is Damon Brown. A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontraditional creatives to build their businesses on their own terms and timelines. 

In this episode, Damon shares his journey as a social and tech journalist to Bootstrapping and then selling two apps. We talk about how fatherhood influenced his approach to business and how you can craft your path within bite-sized entrepreneurship.

For show notes, transcripts, and more, visit https://www.leadpages.com/blog/damon-brown-bite-sized-entrepreneurship

My guest today is Lou Bortone, the video marketing godfather.

For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients. 

You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those at Leadpages.com/podcast. Let's dig into it. 

If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot. 

Our guest today is Krista Martin, the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurship, strategies for getting audiences to take action, and what to include in your talks to get more people to say yes to your coaching. 

For the show notes, transcripts, and more, visit Leadpages.com/podcast. 

If you want to have a positive impact on more people, you've likely created or thought about creating an online course. 

Introducing Nathalie Lussier, the founder and creator of AccessAlly, one of the best course and membership platforms available for WordPress. 

During our discussion, Nathalie shares lessons from her journey as a software developer turned marketing consultant turned SaaS founder, strategies to create and sell your own online courses, and how to help your students get more value from your programs. 

You can check out the show notes, transcripts and resources for this and other episodes Leadpages.com/podcast, and if you'd like to learn more about Accessally, head over to Leadpages.com/accessally. Now let's get into the conversation.

The words that you use to convince people that what you have is what they need, is what copywriting is all about. 

My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.

If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab. 

In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his entrepreneurial journey and the lessons he's learned along the way.

If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients. 

In this episode, Jereshia shares how she uses her professional background as a civil engineer to design group programs through frameworks and high levels of curriculum to have that high impact on the lives of her clients. She also breaks down how to think through what you put into your offer and what to charge for your group program, and how to think differently about that so that you can have the best results for your own business.

About Leadpages

Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs. 

Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter, the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for your business.

During this episode, Gemma shares her best advice on what to include in your course, how to stay focused on the success of your students, and how to price your course. She also shares the tools that she's using to create and deliver her programs.

Show notes and transcripts for this episode

For more episodes of the podcast, visit Leadpages.com/podcast. 

About Leadpages

Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs. 

Our brilliant guest today is Laurie Wang, a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines.

In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of various social media platforms, taking social media followers and turning them into email subscribers, and becoming a known expert in your field. 

Show notes to this and other episodes available at Leadpages.com/podcast.

Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We’re excited to share an interview with Alex Cattoni, the founder of Copy Posse and one of the leading voices in online direct response copywriting. 

Last year, she won the prestigious Digital Marketer of the Year award at Traffic & Conversion Summit, and she educates a quarter million subscribers on YouTube with her weekly copywriting lessons. 

In this episode, Alex shares insights from her journey from customer success intern to freelancer to entrepreneur. She shares her perspective on the role of AI in copywriting and discusses how to write effective emails that get readers to become customers. 

Show notes and transcripts for this episode

This week’s guest on The Lead Generation podcast is Miles Beckler. He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record in the meditation and spirituality niche. 

In this episode, he and I discuss his journey from Discount Tire mounter to entrepreneur, the importance of delivering value at every turn, and how to combine email and affiliate marketing into a lucrative business.

Show Notes for this and other episodes at Leadpages.com/podcast.

Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade. 

In this episode of the Lead Generation Podcast, Oliver discusses the lessons he's learned during his journey as a serial entrepreneur, shares his key elements for a high-converting landing page, and highlights a few surprising tools he uses in his daily life.

For show notes, transcripts and more, visit Leadpages.com/podcast.

To take advantage of Oliver's offer, visit Leadpages.com/conversionrateacademy and use the code Leadpages to get 50% off your first month.

Have you incorporated affiliate marketing into your business yet? Today’s guest is Igor Kheifets, the author of List Building Lifestyle and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022.  

In today's episode, we dig into the impact online marketing has had on his family (including a delightful comic book project for his daughter). We also discuss how to leverage email in your business and how to use email solo ads to take control of the growth of your income.

Explore the transcripts, show notes, and more

Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick. 

Jenn helps coaches and course creators run Facebook and Instagram ads that convert. 

In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages for easier list building, and what's working right now when it comes to advertising on Facebook and Instagram.

Show notes for this and other episodes available at Leadpages.com/podcast.

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire. 

In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead.

For show notes to this and other episodes, go to Leadpages.com/podcast.

On this week’s episode of the Lead Generation, we’re excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS who has helped companies like MeetEdgar, SparkToro, MarketerHire and Wistia, grow sustainably. She's the co-author of Forget The Funnel, and in this episode she dives into her journey to entrepreneurship, why customer-led growth is essential for recurring revenue companies, and how to get your ideal customers to fuel your marketing. 

Show notes for this and other episodes

Chris Davis (an alumni of the early days of Leadpages) is the founder of Automation Bridge, a training, consulting, and certification community for automation service professionals and entrepreneurs who are ready to put marketing automation to work the right way. He's also the host of the All Systems Go podcast. 

In this episode, we dive into his journey from electrical engineer and startup employee, to a successful entrepreneur. We also get his take on marketing automation strategies, tactics, and tools that you can put to use right away.

Go to episode show notes and more

Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is for you. Ruth Soukup is the founder of Ruth Soukup Omnimedia, which includes the brands Living Well, Spending Less, Elite Blog Academy, and Thinlicious. She's also a New York Times bestselling author of Do It Scared and six other books. In this episode, Ruth shares lessons she's learned in her entrepreneurial pursuits, her new venture in helping women with their health and wellness, and an update on how her community is doing after her Hurricane Ian. 

For episode show notes and more, visit the Leadpages podcast page

This week, learn from Vanessa Cabrera, a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting positive change and methods for getting out of your own way so you can have a greater impact on the lives of the people you serve.

Show notes for this and other episodes

This episode features the two sides of freelancing—working as a freelancer or working with a freelancer. 

Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by The Riveter), a freelancer marketplace that serves parents who want to support their families with flexible freelance careers, and the micro small businesses that hire them. 

Brooke shares the lessons she's learned while creating the Allobee platform. She also discusses how people can start and grow their own freelance businesses and how small business owners can earn the greatest ROI working with the right people at the right time.

Show notes for this episode and more

If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service offerings to the next level. 

Show notes and more

In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confidence Activated business conference, as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a breast cancer survivor.

As a powerful coach, Rachel serves women who want to stop letting cultural norms and invisible obstacles get in their way of living amazing lives of impact and wealth. Our conversation digs into Rachel's own history and the lessons she's learned while pursuing dreams that others told her were impossible.

Show notes for this episode and more

Melissa Kwan is the founder of eWebinar, a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos. 

In this episode, Melissa shares her journey to nomadic entrepreneurship. She also discusses how creating a SaaS company is different from other types of businesses and what's working right now in the world of automated webinars. 

If you'd like to see how automated webinars could benefit your business, check out a demo of eWebinar. 

Show notes for this and previous episodes are here.

The Personal Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence. 

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. 

In part one, we explore Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More

The Business Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence. 

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. This is the second part of the interview.

In part one, we explored Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More

Krista Ripma is the co-founder of Authentic Audience, a boutique ad agency and digital marketing firm serving small businesses that specialize in self-care, self-love, and self-expression. 

In this episode of The Lead Generation, Krista shares her thoughts around advertising strategies, thinking about money as an energetic resource, and lessons learned throughout her journey to entrepreneurial success. 

Show notes and more

For many entrepreneurs, the ebb and flow of inconsistent income is normal. However, it doesn’t have to be that way. 

In this episode, Liam Austin shares his journey to discover predictable income through virtual events. You'll learn about Liam's early career as a professional athlete and high-performing sales leader, what makes for a successful virtual event, and how to gain more predictable income by what you do after your event wraps up.

Show notes and other episodes are available at Leadpages.com/podcast

Here’s a fresh perspective: what if you approached your business the same way a professional musician looks at their performance and teaching career? In this episode of The Lead Generation Podcast, award-winning concert pianist Carmen Morin shares lessons she’s learned as a performer, teacher, music school owner, and business coach. 

Having performed on stages around the world, and coached other musicians and entrepreneurs of all skill levels, Carmen applies her professionalism to everything she does. Listen to this episode to hit the right notes with your own applauding audience.

Show notes for this episode

If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast. 

Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference. 

In part 1, Ashley Ann shares lessons she's learned turning her side hustle into a dream business, and how to create live event experiences that truly stand out. 

Show notes for this episode

If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast. 

Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference. 

In part two, she reveals some of her top tips for driving more revenue from social media.

Show notes for this episode

The path of entrepreneurship is rarely a straight line. Wherever you find yourself in your own business journey, you’ve likely made adjustments along the way. Today’s episode features a member of The Lead Generation whose “failure is not an option” approach has led to great success for both her family and the parents she serves. 

Monica Froese is the founder of RedefiningMom.com and the host of the Empowered Business Podcast. In this episode, Monica shares her journey from the corporate world to mom to entrepreneur, her realization around the best way to serve her audience, and how you can grow your business through digital products and courses. 

Speaking online differs from presenting on stage. In this episode, technologist and virtual training specialist Alfred Poor provides insights from his career in journalism and appearing on stages at various conferences (IRL and virtual). 

In this conversation, Alfred shares lessons he’s learned along his entrepreneurial journey, tips for presenting more confidently on camera, and a few conversion tips he’s discovered while split-testing his landing pages.

Click here for show notes

We’re back with the first episode of Season 3 of The Lead Generation podcast—a marketing show that reveals the many pathways of entrepreneurship and the skills, strategies, and steps to grow your business online. 

In Episode 31, Geni Ramos shares the lessons she’s learned growing her company, La Consultoría Digital, as it supports the efforts of her Spanish-speaking clients around the world. She discusses the key elements of marketing automation and the types of tools to use to create a business that rewards you with an enjoyable life. 

• Diversify your idea of the target customer. Individual customers are wildly different from each other, both in terms of what they're looking for from you, and how valuable they are to you in terms of their future lifetime value. 
• Referrals first. No matter the industry, acquiring customers through referrals tends to be a strong channel, albeit with somewhat limited scalability.
• Evaluate your metrics in cohorts. Avoid using averages in your data, but explore metrics (like Net Promoter Score) across different customer groups based on acquisition channels, plan levels, activity, etc.
• Focus on the right customers. Discover the customer groups that will best respond to premium packages, and avoid spending too much energy on those whose customer lifetime value has a low upper limit. 

• Validate your ideas with the right people. Test your ideas with your market, not friends and family who will likely sugar coat their feedback to the detriment of your project. 
• Even flops bear fruit. Lessons learned and skills developed in a failed project or launch often become the foundations for your next success. 
• Shorten your timeline of production. Taking too long to release a project may result in a disjointed bundle instead of a focused product from start to finish. 
• Collaborate with communication. Clearly understand your roles and commitments when working on projects with partners. 
• Edit ruthlessly, but don’t delete anything. Give yourself permission to trim your content by saving extraneous material in a “for later” folder. 

• It’s never one and done. Our business, our niche, our message continue to evolve and refine themselves. 
• Market with heart instead of hype. Honor yourself and the people that you're here to help instead of operating from a place of manipulation.
• Build on your successes. Leverage your experience and strengths in your business, and align it in a way that you're passionate about. 
• Check your ego at the door. If you don’t like your voice or image on the screen, focus on the people that we're here to serve, and you’ll get over that hump.
• Learn by listening. Sometimes the best education is not in books or podcasts, but simply in listening to what your ideal customers are saying. 

1. There’s no such thing as an overnight success. Attaining success doesn’t appear overnight, it makes many years and hard work to achieve.
2. Transitions are never timely. When tragedy or hard times strike will you take a step back or dive into your work? It's your choice.
3. Never stop learning. Take advantage of as many tools, podcasts, books, etc., as possible. The more you learn the more you’ll understand where you want to go and what you want to do in your business.
4. Don't sit on the sidelines. Be a professional. Dive in. Do it!

1. Follow your gut. Trust your instincts and do what you love – don’t let other people’s opinions hold you back.
2. Don’t let your perceived limits define you. Starting a business and being an entrepreneur can be challenging, that’s why it’s so crucial to reach out and ask for help when you need it. 
3. Be seen online. Local brick-and-mortar stores in tourist areas can no longer rely on foot traffic alone to drive up business.
4. Know the value you bring to your clients – and charge appropriately. Charging what you're worth allows you to take the space that you need to deliver the professionalism that you know you can.
5. Meet them where they're at. If your clients aren't savvy online users, consider an in-person approach to your sales cycle. 

1. Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
2. Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
3. Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
4. Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea. 
5. Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.

1. Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
2. Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
3. Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
4. Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea. 
5. Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.

1. Self-care is important. Taking care of your mind, body, and mentality can help you achieve so much more if you’re willing to take care of yourself first.
2. Find your niche and work hard at what you love – then it won’t seem like work.
3. Surround yourself with people who will motivate and encourage you when you’re down. It never hurts to have a cheerleader on the sidelines rooting for you!
4. Find the tools that work well for your business and get to know them well. Simple, easy to use tools will make you enjoy your job a lot more and keep your frustrations at bay.

1. Don’t let your comfort zone keep you from doing something amazing. Getting out of your comfort zone will help you learn about yourself, achieve new things, and make you more confident in who you are as a person.
2. Take partnerships seriously, even with your competition. Before you start a partnership, try out a collaborative project first. 
3. Don’t let raising your prices for your product or business hold you back. When you provide value, you will also provide opportunities for your community to grow together.
4. Playing small keeps a lid on your audience, and does a disservice to them. 
5. Think big tree vs. tending a fledgling orchard. Focus your efforts on a singular business that eventually (not immediately) has multiple branches. 

1. Take one step at a time, just because someone says you need to do something doesn’t mean it’s always right for your business or it might be better done at another time.
2. There is honor in working. Do what you love and don’t be fooled by others touting a 3-hour lazy lifestyle.
3. Find people who can hold you accountable. This might be accountability circles for small business owners. Take time to check in with each other, ask each other questions.
4. Don’t be afraid to ask for help during challenging times. Life is unpredictable. Asking for help can give you time and space to heal, and give you the ability to do your best work when you’re back in action. 
5. Think of LinkedIn as a search engine. Consider the type of people you want to connect with and create your profile with the right keywords to make it easy for them to find you.

1. With today’s tech and resources, small business owners are essentially their own TV stations. Your role is producer, director, and actor of the shows you wish to make.
2. To be successful on camera, you don’t need to adopt some stranger’s persona – just be you.
3. With people sometimes watching 2 or 3 screens at the same time, it’s important to keep your videos short and attention-grabbing.
4. You don’t have to start from scratch. Use templates from services like Leadpages and Envato marketplace to get a head start on your marketing.
5. It’s awesome if everything you do is successful, but don’t be afraid to fail. Even Major League Baseball players are MVPs when they get hits less than 4 out of every 10 at-bats.

1. Be resilient. You simply can’t give up after trying one thing that doesn’t work out.
2. Involve other people. Expanding and nurturing your business doesn’t have to be done alone. Asking for help or hiring someone to help around the house while you work can make all the difference.
3. Understand your audience. Match your product or service to the needs and skillsets of your students and customers. This way you can offer exactly what they’re hoping to receive in an easy, understandable, and timely fashion. 
4. Make it easy for your students to take action. Online learning is all about taking action because action produces results. Don’t leave your audience guessing at every turn–– if you do, they won’t last long.
5. Make connections. Set aside time with others to fuel your journey. Sometimes all you need is a solid brainstorming session to get the creative juices flowing.

1. If you’ve developed skills at delivering a service in person, consider doing it online to a wider audience.
2. Pay attention to the encouragement coming from your inner circle.
3. Start building a team as your personal bandwidth diminishes, freeing up your time to do higher-leveraged activities for your business.
4. Test new marketing ideas with list-building/interest campaigns in Leadpages
5. Persist and prosper – probably in ways you can’t predict.

1. Reach out for help from people who are doing what you do and do not be afraid to ask for the yes.
2. The mental game is the most difficult part of the entrepreneurial journey.
3. Be open to doing the thing you love to do more frequently for your happiness, even if it doesn’t pay as well as alternatives. 
4. The entrepreneurial schedule can bring you more time with your family, while also bringing narrow times of sacrifice to grow your status in the field. 
5. Do what you love to do that the market is willing (and eager) to pay you to do it.

1. Move forward with pig-headed discipline and determination – especially when the path is new.
2. If you find yourself in charge of an established brand with history, don’t be afraid to steer it into new directions. 
3. At its root, a guru is a dispeller of darkness, an uplifter of light – one that brings you from ignorance to bliss to assist you on your pathway to understand who you really are.
4. Bad things happening is inevitable. How you deal with them, while staying true to yourself, is what makes all the difference.
5. Personal success is best measured internally instead of comparatively.

1. You don’t need anyone else’s permission to pursue your business idea.
2. Persist through the ups and downs of entrepreneurship with the help of close friends and your faith. 
3. Growing your business will likely take longer than you think. And it will likely require a pivot or two along the way. 
4. Whatever your current family situation, prioritize the important things to you, and have conversations about the big Why with your spouse and kids.
5. Learn about things beyond the focus of your business. It’s inspiring, spurs creativity, and gives you perspective on the bigger picture.

1. When figuring out your niche, listen to people who are willing to pay for the solutions they’re searching for.
2. Just because you’re an expert, it doesn’t mean your first (or second) product is going to be a big hit. Expect revisions to be required. 
3. Blogging in 2019 is different than the “wonder years” before 2016. You can still be successful, but you need to blog about a very specific, narrow niche to get the right attention. 
4. When creating a lead magnet, think backward from the type of product or service that you offer, and use a very similar format. 
5. Defy expectations from audiences’ limiting beliefs. Provide value that surprises them. 

1. As you gain success in carrying out the activities of your business, you may get the opportunity to turn that success into a coaching business for others wanting to emulate your path. 
2. You'll move forward faster when you stop letting excuses get in your way, and when you realize you already have everything you need to grow.
3. Be honest with yourself about why you may be overcomplicating things. What are you trying to avoid? 
4. When opportunity knocks, be sure you have the space available to take advantage of it. 
5. Pick up the book "Unthink" to identify and reverse patterns you may have developed that are no longer serving you.
6. Be willing to be a work-in-progress. 

1. Serve first. Based on your own expertise, create content that truly serves people by solving the problems they are currently facing. Turn your best solution ideas into products and services that drive revenue.
2. You’ll encounter frustrations and setbacks as an entrepreneur. But you can lessen the severity of these by seeking feedback from key people in your life earlier, and asking talented people for help in areas that you’re not an expert. 
3. Don’t wait until some time in the future to start an email list. Start right away, even if you don’t quite know where your business is truly headed. 
4. Instead of trying to attain an impossible work/life balance, create your business in such a way that can bring your family closer together so their involvement can be higher, and their understanding of what you’re up to can be sincere.
5. When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea.
6. The product you currently (or will soon) offer is the start of a relationship, not the end.  

Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in marketing news including a juicy new announcement from Clay Collins about the state of the Leadpages board of directors.

Check out converted.com for info on, quite simply, the best marketing conference you'll find anywhere.

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and grow their businesses using Facebook, online courses, webinars, and more.

You can learn more about Amy, listen to her podcast, download her free cheat sheets, and just generally take advantage of all her valuable marketing knowledge by checking our her website at AmyPorterfield.com.

Also Mentioned: https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/lead... https://twitter.com/Leadpages https://plus.google.com/1078272476924...

This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest member of that board, David Cancel, the CEO at Drift.

They discuss the big news of David joining our board, along with some insights into the future of Leadpages and Drip, best practices for growing companies, both ours and yours - plus there’s a whole lot more.

Also Mentioned:
Hypergrowth Conference
https://www.eventbrite.com/e/hypergrowth-tickets-33292850813?aff=driftblog
Promo Code: leadpages

https://blog.drift.com/leadpages-case-study/

Once Sentence Persuasion
https://www.amazon.com/One-Sentence-Persuasion-Course-Bidding-ebook/dp/B00AAF5GJK/ref=asap_bc?ie=UTF8

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html

http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/

http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585/

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

The Content Qualities That Most Influence B2B Purchasing Behavior:
https://goo.gl/Azzp39

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing
https://goo.gl/CDqEvW

Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu
https://goo.gl/x4QFzy

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’s continued growth, and a roundtable discussion about all the ins and outs of A/B testing, with how to best approach it - we’re bringing you all that and more on this episode of ConversionCast!

Anna's News Item:
https://www.saastr.com/dustin-moskovitz-asana-fast-growth-mindful-business-video-transcript

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Liz's News Item:
http://www.adweek.com/digital/heres-one-way-that-snap-plans-to-make-mobile-revenue-outside-of-its-own-advertising/

Bob's News Item:
https://www.fool.com/investing/2017/08/01/amazoncoms-4-big-areas-of-investment.aspx

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest feature addition to their Analytics service, the troubles with influencer marketing, and more takeaways from this week in marketing news. Lastly, we’ll discuss the virtues and drawbacks of social selling, including who can do it, and when and how to sell on social.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Why Podcasts Are Popular (And 4 Content Lessons To Learn From Them)
https://goo.gl/ojqC6F

Why (Current) Influencer Marketing Doesn’t Work
https://goo.gl/4ZxHqm

Ask a question. Get answers in Google Analytics
https://goo.gl/L75fXD

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

In this week’s episode of the all new ConversionCast, our panel comes to you with latest and greatest in marketing news from around the world. We’ll be talking about the addition of Facebook’s new VR Spaces, the smashing success of Amazon’s Prime Day, and how to work their tactics into businesses of any size. Finally, we discuss the marketing “strategy” of going viral, and Josh, Liz, and Brandon weigh in on how to go viral, as well as whether or not we should even try to in the first place.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Three Lessons From Amazon's One-Day Event:
https://goo.gl/cji4EA

Live from Facebook Spaces: A New Way to Share VR with Friends:
http://bit.ly/2tIQPdg

Custom Dynamic Email is giving marketers and readers what they want: hyper personalized messages:
https://goo.gl/vNLg4i

Also Mentioned:

MailChimp’s “MailShrimp” Viral Video Campaign:
https://www.youtube.com/watch?v=VZvDv2-Zy3I

Chuck Testa’s Ojai Valley Taxidermy Viral Video:
https://www.youtube.com/watch?v=LJP1DphOWPs

ConversionCast is taking a new shape, and this bridge episode reveals the details of what's next. 

We take a trip down memory lane with the first 170+ episodes of the show, talk about what's next for Tim Paige, and introduce you to the new host of ConversionCast, Ryan Kopperud.

We also invite you to join the ConversionCast crew in Minneapolis for Converted.com—the third annual marketing conference from the Leadpages+Drip teams. 

Future episodes of the show continue to appear at ConversionCast.com in a video-based, in-studio show, featuring marketing news, roundtable discussions, and periodic guests.

Beth Varela closes this season sharing her wisdom of pre-recorded webinars to engage interested prospects that don't usually register... using automation tools, you can pre-record purposeful webinars that create a sense of urgency and offer great value.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Bob is on to share his wisdom about making the most of the time you put into your webinars by repurposing content. Since you already generated golden content, you should use it in other marketing channels too… and Bob will tell you how.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Tim Paige is solo, sharing his expertise (of hosting over 750 live webinars) of how and when to split test content and try new things on your webinar.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

We’re on with Zach Grove to talk about our paid social traffic strategy that gets webinar registration ads in front of people who are going to buy.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Bob Jenkins is back to disclose the powerful strategy that tripled revenue from replays. He's already emphasized the high-converting power of live webinars... but listen to these tips, because 60-75% of people simply won't show up when you're live.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

We’re back with content-writer-extraordinaire, Chuck Dolce, about having conversations with prospects based on the actions they’ve taken rather than a one-size-fits-all email flurry.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

A glimpse into the world of marketing automation and how we use Drip to automate pre-webinar outreach and post-webinar follow-up… in a highly personalized manner.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Webinar registrants opt-in because they want to hear what you have to say… So, Chuck Dolce is here with an engaging email series that gets them to actually show up.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Because webinar attendance drastically reduces the sales cycle and increases conversion, Bob Jenkins is back with inside information on how the Tiger Team revamped the webinar registration landing page to drive registration AND attendance.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Leadpages co-founder, Clay Collins, enlightens us on positioning offers - the ultimate strategy that drives 30-60% conversion rates from our webinars.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

Continuing the discussion from the previous webinar, Bob Jenkins elaborates on the absolute fundamentals of creating a webinar that people stick around for.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com

An in-depth look at how the Webinar "Tiger Team" at Leadpages revitalized webinars for a 30% bump in core metrics.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. 

Transcripts available at ConversionCast.com