The Lead Generation from Leadpages
Ian Garlic shares the tools his company uses to keep the team focused on their key projects, the “S” word that frequently sabotages the growth freelancers are seeking, and his approach to getting out of a business slump quickly.

For show notes, transcripts, and more, go to Leadpages.com/podcast
 
Ian is the founder of authenticWEB, a digital marketing agency specializing in video and SEO. Ian also hosts the Garlic Marketing Show and is building a directory of video professionals at StoryCrews.com.  

Top Takeaways

  1. Get hyper-focused on one thing. Make sure obviously it has value to people and just worry about delivering that value as much as possible at first to as many people as possible and know that it's going to be hard. 
  2. Passion will trump the best sales techniques all day. People want authentic excitement coming from the people they buy from.
  3. When you're feeling bad about your business, reach out and help someone else. Genuinely help someone else without any intention of trying to get something out of it.
  4. Scaling isn’t for everybody. Just because you want to have a big business doesn't mean that you should just go out and try and get a big business. Figure out what you really want and how you’re going to make it happen. What is the real purpose of creating this business?
  5. You have to work hard. The bigger the possible success, the more unknowns and roadblocks you’re likely to run into.
 
Direct download: TLG015.mp3
Category:general -- posted at: 11:00am EDT

Clay takes a trip down memory lane to discuss how he found the first 200 customers of Leadpages before the software existed, what he learned about leadership growing his first startup, and what it’s like to shift gears into a new industry where nobody knows about your track record. 

For show notes, transcripts, and more, go to Leadpages.com/podcast
 
Clay is currently growing his second startup, Nomics, a crypto asset data company delivering professional-grade market data APIs to institutional crypto investors and exchanges. He is the co-founder and Chairman of the Board of Leadpages. 

Top Takeaways
  1. Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
  2. Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
  3. Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
  4. Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea. 
  5. Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.
Direct download: TLG014.mp3
Category:general -- posted at: 9:30am EDT

Dimitrije Ostojić shares how he’s become a leading voice in digital marketing in the Balkans, reveals his favorite list building method and gives a great way to convert leads into customers at scale.

For show notes, transcripts, and more, go to Leadpages.com/podcast
 
Dimitrije is the founder of Default Design, a global digital marketing agency headquartered in Novi Sad, Serbia. Focusing on marketing automation and lead generation, Dimitrije, and his team bring strategic planning and tactical implementation to each project they take on. 

Top Takeaways
  1. Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
  2. Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
  3. Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
  4. Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea. 
  5. Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.
Direct download: TLG013.mp3
Category:general -- posted at: 9:30am EDT

Maria Dominguez-Courian shares what motivated her to start her own business, how she narrowed her niche to brides-to-be, and where she turns for inspiration and support.  

For show notes, transcripts, and more, go to Leadpages.com/podcast

Maria is the holistic nutritionist behind Vitalia Nutrition. Her coaching and courses support women who want to reboot their metabolism and re-balance their lives through food. Her Healthy Bride Method is used by wedding planning women who want less stress and more energy leading up to their big day. 

Top Takeaways
  1. Self-care is important. Taking care of your mind, body, and mentality can help you achieve so much more if you’re willing to take care of yourself first.
  2. Find your niche and work hard at what you love – then it won’t seem like work.
  3. Surround yourself with people who will motivate and encourage you when you’re down. It never hurts to have a cheerleader on the sidelines rooting for you!
  4. Find the tools that work well for your business and get to know them well. Simple, easy to use tools will make you enjoy your job a lot more and keep your frustrations at bay.
Direct download: TLG012.mp3
Category:general -- posted at: 9:30am EDT

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