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Syndication

Michel Fortin is a legendary copywriter and full stack marketer, currently serving as the director of marketing for a medical clinic in Ottawa, Canada. 

This episode is a counter-punch to our usual conversation on entrepreneurship. The skills you’ve honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you as Michel and I discuss his choice to take on a dedicated role inside a company, the principles of kaizen that he brings to his leadership style, and how he is still able to scratch his entrepreneurial itch. 

For transcripts, show notes, and more, go to Leadpages.net/podcast 

About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience. 
Direct download: TLG024.mp3
Category:general -- posted at: 8:30am CDT

Gain an instant boost in credibility and demand for your services when you create a short book showcasing your expertise. Daniel Hall is a prolific content producer, and in this episode we discuss the benefits of producing short books for your business that boost your credibility and help you stand out in your market. He shares some of his favorite methods for producing your book within 90 days, and how to leverage for more revenue in your business. 

For transcripts, show notes, and more, go to Leadpages.net/podcast 

About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience. 
Direct download: TLG023.mp3
Category:general -- posted at: 8:30am CDT

Peter Fader and Sarah Toms, the co-authors of Customer Centricity Playbook, share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are.

For transcripts, show notes, and more, go to Leadpages.net/podcast 

Top Takeaways from the Episode
  • Diversify your idea of target customer. Individual customers are wildly different from each other, both in terms of what they're looking for from you, and how valuable they are to you in terms of their future lifetime value. 
  • Referrals first. No matter the industry, acquiring customers through referrals tends to be a strong channel, albeit with somewhat limited scalability.
  • Evaluate your metrics in cohorts. Avoid using averages in your data, but explore metrics (like Net Promoter Score) across different customer groups based on acquisition channels, plan levels, activity, etc.
  • Focus on the right customers. Discover the customer groups that will best respond to premium packages, and avoid spending too much energy on those whose customer lifetime value has a low upper limit. 

About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience. 

About Sarah Toms
Sarah Toms is executive director and co-founder of Wharton Interactive, a platform for marketing simulations. Her 20 years of being a thought leader in the technology sphere include starting several tech companies, and involvement with Women in Tech Summit and techgirlz.org. 
 
About Peter Fader
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School at the University of Pennsylvania. He was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” in 2017 as the only academic on the list.
Direct download: TLG022.mp3
Category:general -- posted at: 8:30am CDT

Michael Hall and Chris Sakr, the co-founders of ShoHawk Media in Portland, Oregon, talk about the lessons they learned creating their feature documentary, Generation Freedom, how they collaborate on projects while having day jobs, and their approach to editing their content. 

For transcripts, show notes, and more, go to Leadpages.net/podcast 

About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience. 

Top Takeaways from the Episode
  • Validate your ideas with the right people. Test your ideas with your market, not friends and family who will likely sugar coat their feedback to the detriment of your project. 
  • Even flops bear fruit. Lessons learned and skills developed in a failed project or launch often become the foundations for your next success. 
  • Shorten your timeline of production. Taking too long to release a project may result in a disjointed bundle instead of a focused product from start to finish. 
  • Collaborate with communication. Clearly understand your roles and commitments when working on projects with partners. 
  • Edit ruthlessly, but don’t delete anything. Give yourself permission to trim your content by saving extraneous material in a “for later” folder. 
Direct download: TLG021.mp3
Category:general -- posted at: 8:30am CDT

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