The Lead Generation








April 2019
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Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an active parent to teenagers, and the tools he uses to accelerate the projects he and his clients work on. 

Get the show transcripts and more at
Lou helps busy small business owners fully leverage and express themselves by using video marketing in authentic ways. A former marketing executive for radio and television, including with Fox Family (now ABC Family) and E! Entertainment, Lou’s consulted entrepreneurs with their video strategies and action plans since 2002.

Top Takeaways:
  1. With today’s tech and resources, small business owners are essentially their own TV stations. Your role is producer, director, and actor of the shows you wish to make.
  2. To be successful on camera, you don’t need to adopt some stranger’s persona – just be you.
  3. With people sometimes watching 2 or 3 screens at the same time, it’s important to keep your videos short and attention grabbing.
  4. You don’t have to start from scratch. Use templates from services like Leadpages and Envato marketplace to get a head start on your marketing.
  5. It’s awesome if everything you do is successful, but don’t be afraid to fail. Even Major League Baseball players are MVPs when they get hits less than 4 out of every 10 at bats.
Direct download: TLG009.mp3
Category:general -- posted at: 8:30am CDT

Julie Raich Diémé shares how she was able to turn her own mindset challenges into solutions, realize the value she brings to her clients, and begin to cash in on her talents as an educator.  

For show notes, transcripts and more, visit

Julie is an online course consultant for health and wellness business owners. A linguist and educator by trade, Julie partners with her clients to develop digital programs that get students to the finish line. 

Top Takeaways
  1. Be resilient. You simply can’t give up after trying one thing that doesn’t work out.
  2. Involve other people. Expanding and nurturing your business doesn’t have to be done alone. Asking for help or hiring someone to help around the house while you work can make all the difference.
  3. Understand your audience. Match your product or service to the needs and skill sets of your students and customers. This way you can offer exactly what they’re hoping to receive in an easy, understandable, and timely fashion. 
  4. Make it easy for your students to take action. Online learning is all about taking action because action produces results. Don’t leave your audience guessing at every turn–– if you do, they won’t last long.
  5. Make connections. Set aside time with others to fuel your journey. Sometimes all you need is a solid brainstorming session to get the creative juices flowing.
Direct download: TLG008.mp3
Category:general -- posted at: 8:30am CDT

Jenn Cohen shares the story of her entrepreneurial journey, including what held her back, who pushed her forward, and how she persists in order to impact more kids around the world as they pursue their college dreams. 
For transcripts, show notes, and more, visit
Jenn is the founder of LaunchPad Education. With a team of tutors, they provide personalized, 1-1 online SAT and ACT test prep to students with ADHD or other special learning needs.  

After two decades in the world of in-person test-prep for high school students, Jenn decided to strike out on her own to develop an online tutoring business that serves teenagers who learn a little differently. 
Top Takeaways
  1. If you’ve developed skills at delivering a service in person, consider doing it online to a wider audience.
  2. Pay attention to the encouragement coming from your inner circle.
  3. Start building a team as your personal bandwidth diminishes, freeing up your time to do higher-leveraged activities for your business.
  4. Test new marketing ideas with list-building/interest campaigns in Leadpages
  5. Persist and prosper – probably in ways you can’t predict.
Direct download: TLG007.mp3
Category:general -- posted at: 8:30am CDT

Tim Paige shares his journey into the world of voice acting, how he handles the stress of a gig-to-gig business, and his secrets for finding work-life balance as you pursue your passions.

For show notes, transcripts, and more, go to

Over the last few years, Tim has established himself as an in-demand voice actor for podcast intros, television promotions, and audiobooks. In fact, you may have heard Tim's voice on commercials promoting shows on NBC, The CW, and in Jimmy Kimmel skits, just to name a few. 

** Top Takeaways **
  1. Reach out for help from people who are doing what you do and do not be afraid to ask for the yes.
  2. The mental game is the most difficult part of the entrepreneurial journey.
  3. Be open to doing the thing you love to do more frequently for your happiness, even if it doesn’t pay as well as alternatives. 
  4. The entrepreneurial schedule can bring you more time with your family, while also bringing narrow times of sacrifice to grow your status in the field. 
  5. Do what you love to do that the market is willing (and eager) to pay you to do it.
Direct download: TLG006.mp3
Category:general -- posted at: 8:30am CDT

Amanda Holmes shares how her professional and spiritual paths intertwine, the struggles (and thrills) of being thrust into a leadership role before she was 25, and what helps her stay grounded as she grows both CHI and DBI.  

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Amanda is the CEO of Chet Holmes International, a pillar among the sales and business coaching community. She’s also the CMO of Divine Bliss International, a spiritual non-profit organization, bringing Love and Light to individuals and businesses. 

** Top Takeaways **
  1. Move forward with pig-headed discipline and determination – especially when the path is new.
  2. If you find yourself in charge of an established brand with history, don’t be afraid to steer it into new directions. 
  3. At its root, a guru is a dispeller of darkness, an uplifter of light – one that brings you from ignorance to bliss to assist you on your pathway to understand who you really are.
  4. Bad things happening is inevitable. How you deal with them, while staying true to yourself, is what makes all the difference.
  5. Personal success is best measured internally instead of comparatively.
Direct download: TLG005.mp3
Category:general -- posted at: 8:30am CDT

Ramon Ray talks about persisting with optimism, when it’s time to pivot within your business, and why it’s critical to surround yourself with smart people who can steer you in the right direction.

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Ramon is editor and founder of Smart Hustle Magazine and He is passionate about educating small businesses about technology and marketing best practices for sustained growth. His writings and opinions have been featured in the New York Times, Fox Business, MSNBC, and more. He's also frequently seen on stage delivering keynotes about client attraction, personal branding, and technology trends.

** Top Takeaways **
  1. You don’t need anyone else’s permission to pursue your business idea.
  2. Persist through the ups and downs of entrepreneurship with the help of close friends and your faith. 
  3. Growing your business will likely take longer than you think. And it will likely require a pivot or two along the way. 
  4. Whatever your current family situation, prioritize the important things to you, and have conversations about the big Why with your spouse and kids.
  5. Learn about things beyond the focus of your business. It’s inspiring, spurs creativity, and gives you perspective on the bigger picture.
Direct download: TLG004_1.mp3
Category:general -- posted at: 10:35am CDT

ChihYu Smith shares tips on discovering your niche, how to listen better to your audience, and secrets she’s learned in building up her following.

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ChihYu grew up in southern Taiwan and now calls Brooklyn, New York home with her husband Nate. She’s teaches busy folks how to make everyday Asian-inspired Paleo cuisine that tastes better than takeout from her site, and is about to release her first cookbook, Asian Paleo.

Top Takeaways
  1. When figuring out your niche, listen to people who are willing to pay for the solutions they’re searching for.
  2. Just because you’re an expert, it doesn’t mean your first (or second) product is going to be a big hit. Expect revisions to be required. 
  3. Blogging in 2019 is different than the “wonder years” before 2016. You can still be successful, but you need to blog about a very specific, narrow niche to get the right attention. 
  4. When creating a lead magnet, think backwards from the type of product or service that you offer, and use a very similar format. 
  5. Defy expectations from audiences’ limited beliefs. Provide value that surprises them. 
Direct download: TLG003.mp3
Category:business -- posted at: 11:02am CDT

Michelle Hickey shares the lessons she’s learned teaching other creatives how to turn their creative talents into real businesses. We also discuss her favorite email list building strategy, a must-read mindset book, and a few rules to live by. 

For show notes, transcripts, and more, go to

Michelle is the owner of Enchanted Prints, an online stationery shop and editor of the blog, Elegance & Enchantment. She is also the co-host of A Podcast for Creatives. When she’s not “working” you can find Michelle exploring new cities, likely in search of typography and baked goods. Originally a New Yorker, Michelle now calls Northeast Florida home, where she lives with her husband, James and their feline family.

Top Takeaways
  1. As you gain success carrying out the activities of your business, you may get the opportunity to turn that success into a coaching business for others wanting to emulate your path. 
  2. You'll move forward faster when you stop letting excuses get in your way, and when you realize you already have everything you need to grow.
  3. Be honest with yourself about why you may be overcomplicating things. What are you trying to avoid? 
  4. When opportunity knocks, be sure you have the space available to take advantage of it. 
  5. Pick up the book "Unthink" to identify and reverse patterns you may have developed that are no longer serving you.
  6. Be willing to be a work-in-progress. 
Direct download: TLG002.mp3
Category:business -- posted at: 11:01am CDT

Our inaugural episode of The Lead Generation Podcast is here, taking the baton from the success of the ConversionCast show. Hosted by Bob Sparkins, the Lead Evangelist at Leadpages, The Lead Generation features conversations with today’s entrepreneurs willing to tell the truth about what it takes to be your own boss and why they wouldn’t have it any other way.
In this episode, we’re bringing to you the growth story of long-time Leadpages member, partner, and advisor Pat Flynn

For show notes and more, go to 
Pat is the founder of Smart Passive Income, a prolific podcaster, and internet marketing thought leader. This year, he adds Inventor and Live Event Host to his credentials. 
In this episode, Pat shares the entrepreneurial journey he’s been on since he was fired from his promising day job, and the frustrations and lessons he’s learned along the way. He also shares a behind the scenes look at the launch of his new tripod for vloggers, the work going into putting together his first live event, and what he thinks about attempting to achieve work/life balance.
Top Takeaways from This Episode
  1. Serve first. Based on your own expertise, create content that truly serves people by solving the problems they are currently facing. Turn your best solution ideas into products and services that drive revenue.
  2. You’ll encounter frustrations and setbacks as an entrepreneur. But you can lessen the severity of these by seeking feedback from key people in your life earlier, and asking talented people for help in areas that you’re not an expert. 
  3. Don’t wait until some time in the future to start an email list. Start right away, even if you don’t quite know where your business is truly headed. 
  4. Instead of trying to attain an impossible work/life balance, create your business in such a way that can bring your family closer together so their involvement can be higher and their understanding of what you’re up to can be sincere.
  5. When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea.
  6. The product you currently (or will soon) offer is the start of a relationship, not the end.  
Direct download: TLG001_v3.mp3
Category:business -- posted at: 11:00am CDT

The Leadpages podcast, ConversionCast has a new name, format, and host.  

You can find the best of ConversionCast at

Going forward, enjoy fresh episodes of The Lead Generation, hosted by Bob Sparkins, the Lead Evangelist at Leadpages. 

We're showcasing the real inspiring journeys taken by the entrepreneurs of our Leadpages community. 
We call this community The Lead Generation. 
In our brand new episodes, we’re bringing you conversations with today’s entrepreneurs and side-hustlers willing to tell the truth about what it takes to be your own boss, and how making a transformative impact on the lives of our customers is just as important as padding the revenue at the bottom line. 
Coming up in our first episode is the fascinating growth story of Pat Flynn, who turned a pink slip into a remarkable business. 
So join us for this next chapter of the Leadpages podcast. Subscribe to the show in your favorite podcast app. You can expect new episodes to come out weekly, with show notes and transcripts on the Leadpages blog. 
For now, head on over to to see what’s coming up on The Lead Generation. 
Direct download: TLG000.mp3
Category:business -- posted at: 4:00pm CDT