The Lead Generation








August 2019
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Peter Fader and Sarah Toms, the co-authors of Customer Centricity Playbook, share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are.

For transcripts, show notes, and more, go to 

Top Takeaways from the Episode
  • Diversify your idea of target customer. Individual customers are wildly different from each other, both in terms of what they're looking for from you, and how valuable they are to you in terms of their future lifetime value. 
  • Referrals first. No matter the industry, acquiring customers through referrals tends to be a strong channel, albeit with somewhat limited scalability.
  • Evaluate your metrics in cohorts. Avoid using averages in your data, but explore metrics (like Net Promoter Score) across different customer groups based on acquisition channels, plan levels, activity, etc.
  • Focus on the right customers. Discover the customer groups that will best respond to premium packages, and avoid spending too much energy on those whose customer lifetime value has a low upper limit. 

About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience. 

About Sarah Toms
Sarah Toms is executive director and co-founder of Wharton Interactive, a platform for marketing simulations. Her 20 years of being a thought leader in the technology sphere include starting several tech companies, and involvement with Women in Tech Summit and 
About Peter Fader
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School at the University of Pennsylvania. He was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” in 2017 as the only academic on the list.
Direct download: TLG022.mp3
Category:general -- posted at: 8:30am CDT

Michael Hall and Chris Sakr, the co-founders of ShoHawk Media in Portland, Oregon, talk about the lessons they learned creating their feature documentary, Generation Freedom, how they collaborate on projects while having day jobs, and their approach to editing their content. 

For transcripts, show notes, and more, go to 

About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience. 

Top Takeaways from the Episode
  • Validate your ideas with the right people. Test your ideas with your market, not friends and family who will likely sugar coat their feedback to the detriment of your project. 
  • Even flops bear fruit. Lessons learned and skills developed in a failed project or launch often become the foundations for your next success. 
  • Shorten your timeline of production. Taking too long to release a project may result in a disjointed bundle instead of a focused product from start to finish. 
  • Collaborate with communication. Clearly understand your roles and commitments when working on projects with partners. 
  • Edit ruthlessly, but don’t delete anything. Give yourself permission to trim your content by saving extraneous material in a “for later” folder. 
Direct download: TLG021.mp3
Category:general -- posted at: 8:30am CDT

We’re closing out Season 5 of The Lead Generation with a great example of an entrepreneur who jumped out of a comfortable corporate gig to start his own company. 

Bryan Nguyen ( shares how his initial business plan faltered and what he did to change his success trajectory. He also gives his advice on learning vs. delegating, and when it makes sense to work with a coach. I also got him to share a couple of financial tips that will likely save you quite a bit of money on your taxes.

For transcripts, show notes, and more, go to 
Bryan is the founder of CleverTaxes, which helps digital entrepreneurs grow profits and save taxes so they make more money, save more time, and have complete confidence in their financial health.

Top Takeaways
  • Choose your clients. Design your business in such a way that you get to pick the types of clients that you want to work with. 
  • Share quality content. Publish higher value content and focus on disseminating it across multiple social channels.
  • Don’t delegate in the dark. Know enough about how to market your business to hold yourself and anyone you may hire accountable.
  • Hire a coach. Learning from Google and digital courses can help, but compound your learning with the accountability and prioritization a business coach can bring.
  • Designate a home office. With a separate home office dedicated to your business, you’re likely to save a lot on your taxes that you would otherwise not be able to deduct. Talk to a tax professional to get clear on what this means for you.
Direct download: TLG020.mp3
Category:general -- posted at: 8:30am CDT

Cheryl Muir shares her journey from corporate public relations to becoming a relationship whisperer, the tools she uses to market her coaching business, and a mindset shift to pricing your programs and services at a higher rate.

For transcripts, show notes, and more, go to 

Cheryl delivers “Love Bites” videos to her community at, where she provides programs and private coaching to women ready for an empowered relationship. 

Top Takeaways
  • Know your worth. Know the value of what you bring to the table, both in terms of the experience you bring to the table and the results you’re helping your clients achieve. 
  • Reach out and connect with someone. When it comes to increasing your exposure, pitch to as many people as possible through their online contact information and social networks. 
  • Put in the work. You've got to work hard. You've got to be really focused and aligned to your why. 
  • Hustle with boundaries. To be fully present in your work with clients, create routines that allow you to turn off work-mode so you can recharge.
  • Turn up awareness. Read books, listen to podcasts, and take on experiences that help you tune in to what matters most to you. 
Direct download: TLG019.mp3
Category:general -- posted at: 8:30am CDT

Cindy Schulson shares how to market from the heart instead of relying on hype, the marketing strategy she prefers for the biggest impact, and what it takes to stand out from the crowd.

For transcripts, show notes, and more, go to 

Cindy is the founder of, which trains coaches on how to clarify, share, and monetize their core message in their business.  

Top Takeaways
  • It’s never one and done. Our business, our niche, our message continue to evolve and refine themselves. 
  • Market with heart instead of hype. Honor yourself and the people that you're here to help instead of operating from a place of manipulation.
  • Build on your successes. Leverage your experience and strengths in your business, and align it in a way that you're passionate about. 
  • Check your ego at the door. If you don’t like your voice or image on screen, focus on the people that we're here to serve, and you’ll get over that hump.
  • Learn by listening. Sometimes the best education is not in books or podcasts, but simply in listening to what your ideal customers are saying. 
Direct download: TLG018.mp3
Category:general -- posted at: 8:30am CDT

Phil Adair shares a mental trick for overcoming self-doubt, how he persevered imperfectly through an unimaginable tragedy, and the tools he uses to create and market his content.

For transcripts, show notes, and more, go to 

Phil is the founder of, an online resource for aspiring entrepreneurs and digital marketers. Originally from New Zealand, Phil now calls Sydney, Australia home. 

Top Takeaways
  1. There’s no such thing as overnight success. Attaining success doesn’t appear overnight, it makes many years and hard work to achieve.
  2. Transitions are never timely. When tragedy or hard times strike will you take a step back or dive into your work? It's your choice.
  3. Never stop learning. Take advantage of as many tools, podcasts, books, etc., as possible. The more you learn the more you’ll understand about where you want to go and what you want to do in your business.
  4. Don't sit on the sidelines. Be a professional. Dive in. Do it!
Direct download: TLG017.mp3
Category:general -- posted at: 8:30am CDT

Lacy Beatley shares how she went from side hustle to digital marketing agency owner, the challenges of growing a business out of an RV, and a clever lead generation strategy that gets her great clients. 

For transcripts, show notes, and more, go to 

Lacy is the founder of Jungle Cat Marketing, a website marketing company specializing in landing page design. She’s also a former member of the Leadpages customer support team who took the leap into entrepreneurship two years ago and is now living her dream RV lifestyle with her wife in Rockaway Beach, Oregon. 

Top Takeaways
  1. Follow your gut. Trust your instincts and do what you love – don’t let other people’s opinions hold you back.
  2. Don’t let your perceived limits define you. Starting a business and being an entrepreneur can be challenging, that’s why it’s so crucial to reach out and ask for help when you need it. 
  3. Be seen online. Local brick-and-mortar stores in tourist areas can no longer rely on foot traffic alone to drive up business.
  4. Know the value you bring to your clients – and charge appropriately. Charging what you're worth allows you to take the space that you need to deliver the professionalism that you know you can.
  5. Meet them where they're at. If your clients aren't savvy online users, consider an in-person approach to your sales cycle. 
Direct download: TLG016.mp3
Category:general -- posted at: 8:30am CDT

Ian Garlic shares the tools his company uses to keep the team focused on their key projects, the “S” word that frequently sabotages the growth freelancers are seeking, and his approach to getting out of a business slump quickly.

For show notes, transcripts, and more, go to
Ian is the founder of authenticWEB, a digital marketing agency specializing in video and SEO. Ian also hosts the Garlic Marketing Show and is building a directory of video professionals at  

Top Takeaways

  1. Get hyper-focused on one thing. Make sure obviously it has value to people and just worry about delivering that value as much as possible at first to as many people as possible and know that it's going to be hard. 
  2. Passion will trump the best sales techniques all day. People want authentic excitement coming from the people they buy from.
  3. When you're feeling bad about your business, reach out and help someone else. Genuinely help someone else without any intention of trying to get something out of it.
  4. Scaling isn’t for everybody. Just because you want to have a big business doesn't mean that you should just go out and try and get a big business. Figure out what you really want and how you’re going to make it happen. What is the real purpose of creating this business?
  5. You have to work hard. The bigger the possible success, the more unknowns and roadblocks you’re likely to run into.
Direct download: TLG015.mp3
Category:general -- posted at: 10:00am CDT

Clay takes a trip down memory lane to discuss how he found the first 200 customers of Leadpages before the software existed, what he learned about leadership growing his first startup, and what it’s like to shift gears into a new industry where nobody knows about your track record. 

For show notes, transcripts, and more, go to
Clay is currently growing his second startup, Nomics, a cryptoasset data company delivering professional-grade market data APIs to institutional crypto investors and exchanges. He is the co-founder and Chairman of the Board of Leadpages. 

Top Takeaways
  1. Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
  2. Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
  3. Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
  4. Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea. 
  5. Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.
Direct download: TLG014.mp3
Category:general -- posted at: 8:30am CDT

Dimitrije Ostojić shares how he’s become a leading voice in digital marketing in the Balkans, reveals his favorite list building method, and gives a great way to convert leads into customers at scale.

For show notes, transcripts, and more, go to
Dimitrije is the founder of Default Design, a global digital marketing agency headquartered in Novi Sad, Serbia. Focusing on marketing automation and lead generation, Dimitrije and his team bring strategic planning and tactical implementation to each project they take on. 

Top Takeaways
  1. Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
  2. Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
  3. Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
  4. Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea. 
  5. Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.
Direct download: TLG013.mp3
Category:general -- posted at: 8:30am CDT

Maria Dominguez-Courian shares what motivated her to start her own business, how she narrowed her niche to brides-to-be, and where she turns for inspiration and support.  

For show notes, transcripts, and more, go to

Maria is the holistic nutritionist behind Vitalia Nutrition. Her coaching and courses support women who want to reboot their metabolism and re-balance their lives through food. Her Healthy Bride Method is used by wedding planning women who want less stress and more energy leading up to their big day. 

Top Takeaways
  1. Self-care is important. Taking care of your mind, body, and mentality can help you achieve so much more if you’re willing to take care of yourself first.
  2. Find your niche and work hard at what you love – then it won’t seem like work.
  3. Surround yourself with people who will motivate and encourage youwhen you’re down. It never hurts to have a cheerleader on the sidelines rooting for you!
  4. Find the tools that work well for your business and get to know them well. Simple, easy to use tools will make you enjoy your job a lot more and keep your frustrations at bay.
Direct download: TLG012.mp3
Category:general -- posted at: 8:30am CDT

Kelly McCausey shares the mindset shifts that blew the lid off her own business, how collaborating with her competition generates ripple effects, and her favorite pathway to generating multiple streams of income.

For show notes, transcripts, and more, go to

Top Takeaways
  1. Don’t let your comfort zone keep you from doing something amazing. Getting out of your comfort zone will help you learn about yourself, achieve new things, and make you more confident in who you are as a person.
  2. Take partnerships seriously, even with your competition. Before you start a partnership, try out a collaborative project first. 
  3. Don’t let raising your prices for your product or business hold you back.When you provide value, you will also provide opportunities for your community to grow together.
  4. Playing small keeps a lid on your audience, and does a disservice to them. 
  5. Think big tree vs. tending a fledgling orchard. Focus your efforts on a singular business that eventually (not immediately) has multiple branches. 
Direct download: TLG011_1.mp3
Category:general -- posted at: 8:00am CDT

Nancy Marmolejo shares a different perspective on what a "freedom lifestyle" really looks like, what she's reading to fuel her spiritual engine, and what she learned during challenging times that can help you persevere during your own. 

For transcripts, show notes, and more, go to 

Nancy has an uncanny knack for getting her clients to discover their own Deep Genius® – a unique blend of purpose, passion, and prodigy that entrepreneurs and (and the company's they run) bring to the world. A former high school teacher, Nancy believes everyone's Deep Genius is their personal master key to making the difference you're here to make. 

Top Takeaways
  1. Take one step at a time, just because someone says you need to do something doesn’t mean it’s always right for your business or it might be better done at another time.
  2. There is honor in working. Do what you love and don’t be fooled by others touting a 3-hour lazy lifestyle. .
  3. Find people who can hold you accountable. This might be accountability circles for small business owners. Take time to check in with each other, ask each other questions.
  4. Don’t be afraid to ask for help during challenging times. Life is unpredictable. Asking for help can give you time and space to heal, and give you the ability to do your best work when you’re back in action. 
  5. Think of LinkedIn like a search engine. Consider the type of people you want to connect with and create your profile with the right keywords to make it easy for them to find you.
Direct download: TLG010.mp3
Category:general -- posted at: 8:30am CDT

Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an active parent to teenagers, and the tools he uses to accelerate the projects he and his clients work on. 

Get the show transcripts and more at
Lou helps busy small business owners fully leverage and express themselves by using video marketing in authentic ways. A former marketing executive for radio and television, including with Fox Family (now ABC Family) and E! Entertainment, Lou’s consulted entrepreneurs with their video strategies and action plans since 2002.

Top Takeaways:
  1. With today’s tech and resources, small business owners are essentially their own TV stations. Your role is producer, director, and actor of the shows you wish to make.
  2. To be successful on camera, you don’t need to adopt some stranger’s persona – just be you.
  3. With people sometimes watching 2 or 3 screens at the same time, it’s important to keep your videos short and attention grabbing.
  4. You don’t have to start from scratch. Use templates from services like Leadpages and Envato marketplace to get a head start on your marketing.
  5. It’s awesome if everything you do is successful, but don’t be afraid to fail. Even Major League Baseball players are MVPs when they get hits less than 4 out of every 10 at bats.
Direct download: TLG009.mp3
Category:general -- posted at: 8:30am CDT

Julie Raich Diémé shares how she was able to turn her own mindset challenges into solutions, realize the value she brings to her clients, and begin to cash in on her talents as an educator.  

For show notes, transcripts and more, visit

Julie is an online course consultant for health and wellness business owners. A linguist and educator by trade, Julie partners with her clients to develop digital programs that get students to the finish line. 
Top Takeaways
  1. Be resilient. You simply can’t give up after trying one thing that doesn’t work out.
  2. Involve other people. Expanding and nurturing your business doesn’t have to be done alone. Asking for help or hiring someone to help around the house while you work can make all the difference.
  3. Understand your audience. Match your product or service to the needs and skill sets of your students and customers. This way you can offer exactly what they’re hoping to receive in an easy, understandable, and timely fashion. 
  4. Make it easy for your students to take action. Online learning is all about taking action because action produces results. Don’t leave your audience guessing at every turn–– if you do, they won’t last long.
  5. Make connections. Set aside time with others to fuel your journey. Sometimes all you need is a solid brainstorming session to get the creative juices flowing.
Direct download: TLG008.mp3
Category:general -- posted at: 8:30am CDT

Jenn Cohen shares the story of her entrepreneurial journey, including what held her back, who pushed her forward, and how she persists in order to impact more kids around the world as they pursue their college dreams. 
For transcripts, show notes, and more, visit
Jenn is the founder of LaunchPad Education. With a team of tutors, they provide personalized, 1-1 online SAT and ACT test prep to students with ADHD or other special learning needs.  

After two decades in the world of in-person test-prep for high school students, Jenn decided to strike out on her own to develop an online tutoring business that serves teenagers who learn a little differently. 
Top Takeaways
  1. If you’ve developed skills at delivering a service in person, consider doing it online to a wider audience.
  2. Pay attention to the encouragement coming from your inner circle.
  3. Start building a team as your personal bandwidth diminishes, freeing up your time to do higher-leveraged activities for your business.
  4. Test new marketing ideas with list-building/interest campaigns in Leadpages
  5. Persist and prosper – probably in ways you can’t predict.
Direct download: TLG007.mp3
Category:general -- posted at: 8:30am CDT

Tim Paige shares his journey into the world of voice acting, how he handles the stress of a gig-to-gig business, and his secrets for finding work-life balance as you pursue your passions.

For show notes, transcripts, and more, go to

Over the last few years, Tim has established himself as an in-demand voice actor for podcast intros, television promotions, and audiobooks. In fact, you may have heard Tim's voice on commercials promoting shows on NBC, The CW, and in Jimmy Kimmel skits, just to name a few. 

** Top Takeaways **
  1. Reach out for help from people who are doing what you do and do not be afraid to ask for the yes.
  2. The mental game is the most difficult part of the entrepreneurial journey.
  3. Be open to doing the thing you love to do more frequently for your happiness, even if it doesn’t pay as well as alternatives. 
  4. The entrepreneurial schedule can bring you more time with your family, while also bringing narrow times of sacrifice to grow your status in the field. 
  5. Do what you love to do that the market is willing (and eager) to pay you to do it.
Direct download: TLG006.mp3
Category:general -- posted at: 8:30am CDT

Amanda Holmes shares how her professional and spiritual paths intertwine, the struggles (and thrills) of being thrust into a leadership role before she was 25, and what helps her stay grounded as she grows both CHI and DBI.  

For show notes, transcripts, and more, go to

Amanda is the CEO of Chet Holmes International, a pillar among the sales and business coaching community. She’s also the CMO of Divine Bliss International, a spiritual non-profit organization, bringing Love and Light to individuals and businesses. 

** Top Takeaways **
  1. Move forward with pig-headed discipline and determination – especially when the path is new.
  2. If you find yourself in charge of an established brand with history, don’t be afraid to steer it into new directions. 
  3. At its root, a guru is a dispeller of darkness, an uplifter of light – one that brings you from ignorance to bliss to assist you on your pathway to understand who you really are.
  4. Bad things happening is inevitable. How you deal with them, while staying true to yourself, is what makes all the difference.
  5. Personal success is best measured internally instead of comparatively.
Direct download: TLG005.mp3
Category:general -- posted at: 8:30am CDT

Ramon Ray talks about persisting with optimism, when it’s time to pivot within your business, and why it’s critical to surround yourself with smart people who can steer you in the right direction.

For show notes, transcripts, and more, go to

Ramon is editor and founder of Smart Hustle Magazine and He is passionate about educating small businesses about technology and marketing best practices for sustained growth. His writings and opinions have been featured in the New York Times, Fox Business, MSNBC, and more. He's also frequently seen on stage delivering keynotes about client attraction, personal branding, and technology trends.

** Top Takeaways **
  1. You don’t need anyone else’s permission to pursue your business idea.
  2. Persist through the ups and downs of entrepreneurship with the help of close friends and your faith. 
  3. Growing your business will likely take longer than you think. And it will likely require a pivot or two along the way. 
  4. Whatever your current family situation, prioritize the important things to you, and have conversations about the big Why with your spouse and kids.
  5. Learn about things beyond the focus of your business. It’s inspiring, spurs creativity, and gives you perspective on the bigger picture.
Direct download: TLG004_1.mp3
Category:general -- posted at: 10:35am CDT

ChihYu Smith shares tips on discovering your niche, how to listen better to your audience, and secrets she’s learned in building up her following.

For show notes, transcripts, and more, go to

ChihYu grew up in southern Taiwan and now calls Brooklyn, New York home with her husband Nate. She’s teaches busy folks how to make everyday Asian-inspired Paleo cuisine that tastes better than takeout from her site, and is about to release her first cookbook, Asian Paleo.

Top Takeaways
  1. When figuring out your niche, listen to people who are willing to pay for the solutions they’re searching for.
  2. Just because you’re an expert, it doesn’t mean your first (or second) product is going to be a big hit. Expect revisions to be required. 
  3. Blogging in 2019 is different than the “wonder years” before 2016. You can still be successful, but you need to blog about a very specific, narrow niche to get the right attention. 
  4. When creating a lead magnet, think backwards from the type of product or service that you offer, and use a very similar format. 
  5. Defy expectations from audiences’ limited beliefs. Provide value that surprises them. 
Direct download: TLG003.mp3
Category:business -- posted at: 11:02am CDT

Michelle Hickey shares the lessons she’s learned teaching other creatives how to turn their creative talents into real businesses. We also discuss her favorite email list building strategy, a must-read mindset book, and a few rules to live by. 

For show notes, transcripts, and more, go to

Michelle is the owner of Enchanted Prints, an online stationery shop and editor of the blog, Elegance & Enchantment. She is also the co-host of A Podcast for Creatives. When she’s not “working” you can find Michelle exploring new cities, likely in search of typography and baked goods. Originally a New Yorker, Michelle now calls Northeast Florida home, where she lives with her husband, James and their feline family.

Top Takeaways
  1. As you gain success carrying out the activities of your business, you may get the opportunity to turn that success into a coaching business for others wanting to emulate your path. 
  2. You'll move forward faster when you stop letting excuses get in your way, and when you realize you already have everything you need to grow.
  3. Be honest with yourself about why you may be overcomplicating things. What are you trying to avoid? 
  4. When opportunity knocks, be sure you have the space available to take advantage of it. 
  5. Pick up the book "Unthink" to identify and reverse patterns you may have developed that are no longer serving you.
  6. Be willing to be a work-in-progress. 
Direct download: TLG002.mp3
Category:business -- posted at: 11:01am CDT

Our inaugural episode of The Lead Generation Podcast is here, taking the baton from the success of the ConversionCast show. Hosted by Bob Sparkins, the Lead Evangelist at Leadpages, The Lead Generation features conversations with today’s entrepreneurs willing to tell the truth about what it takes to be your own boss and why they wouldn’t have it any other way.
In this episode, we’re bringing to you the growth story of long-time Leadpages member, partner, and advisor Pat Flynn

For show notes and more, go to 
Pat is the founder of Smart Passive Income, a prolific podcaster, and internet marketing thought leader. This year, he adds Inventor and Live Event Host to his credentials. 
In this episode, Pat shares the entrepreneurial journey he’s been on since he was fired from his promising day job, and the frustrations and lessons he’s learned along the way. He also shares a behind the scenes look at the launch of his new tripod for vloggers, the work going into putting together his first live event, and what he thinks about attempting to achieve work/life balance.
Top Takeaways from This Episode
  1. Serve first. Based on your own expertise, create content that truly serves people by solving the problems they are currently facing. Turn your best solution ideas into products and services that drive revenue.
  2. You’ll encounter frustrations and setbacks as an entrepreneur. But you can lessen the severity of these by seeking feedback from key people in your life earlier, and asking talented people for help in areas that you’re not an expert. 
  3. Don’t wait until some time in the future to start an email list. Start right away, even if you don’t quite know where your business is truly headed. 
  4. Instead of trying to attain an impossible work/life balance, create your business in such a way that can bring your family closer together so their involvement can be higher and their understanding of what you’re up to can be sincere.
  5. When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea.
  6. The product you currently (or will soon) offer is the start of a relationship, not the end.  
Direct download: TLG001_v3.mp3
Category:business -- posted at: 11:00am CDT

The Leadpages podcast, ConversionCast has a new name, format, and host.  

You can find the best of ConversionCast at

Going forward, enjoy fresh episodes of The Lead Generation, hosted by Bob Sparkins, the Lead Evangelist at Leadpages. 

We're showcasing the real inspiring journeys taken by the entrepreneurs of our Leadpages community. 
We call this community The Lead Generation. 
In our brand new episodes, we’re bringing you conversations with today’s entrepreneurs and side-hustlers willing to tell the truth about what it takes to be your own boss, and how making a transformative impact on the lives of our customers is just as important as padding the revenue at the bottom line. 
Coming up in our first episode is the fascinating growth story of Pat Flynn, who turned a pink slip into a remarkable business. 
So join us for this next chapter of the Leadpages podcast. Subscribe to the show in your favorite podcast app. You can expect new episodes to come out weekly, with show notes and transcripts on the Leadpages blog. 
For now, head on over to to see what’s coming up on The Lead Generation. 
Direct download: TLG000.mp3
Category:business -- posted at: 4:00pm CDT